Envelope
Printing and Design Information
Once
you have designed your new brochure or
catalog, make sure that it gets to your
intended audience by using an attractive
and inviting envelope. Envelope printing
services are available from most local
printers and you can often incorporate
many of the same graphics from your brochure
or catalog into your envelop design.
We spoke to the Sales Manager of Ambassador
Envelope, a leading envelope manufacturer,
to get some more input on how to design
an effective envelope. While many people
think that all envelopes are basically
the same, there are actually a wide
variety of styles, sizes, and features
that one should consider when designing
an envelope. One needs to consider
how much the envelope is going to need
to hold, whether or not automatic insertion
equipment is going to be used, and
what features are going to be required.
Styles
The most common envelope is the standard
#10 commercial business model with either
diagonal or side seams, but there are
many other choices. Other styles include
Announcement, Baronial, and Booklet envelopes
and there are many different seam and
flap styles that can be used to make
your envelope stand out.
Function
If you are going to be using automatic
insertion equipment, you will want to
make sure that you review the specifications
with your mail house or equipment supplier
to make sure that you choose an appropriate
design, seam, flap, and sealing style
for this equipment.
Printing
One of the easiest ways to increase
your response rates is to print inviting
messages or attractive graphics on the
envelope. Many suppliers have the ability
to offset print 4-color, process art
and nearly all printers can provide basic
multi-color prints at various spots on
the envelope.
Windows
Another great way to promote your new
brochure is with window envelopes that
show a large view of the brochure or
catalog within it. Windows can be used
to show off the piece or merely highlight
some important aspects of the contents
that the addressee may find inviting.
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